Submarine Poster by France-Lise (via coffeemakescreative)
Typeface: Poplar
The Social Network
Typefaces: Futura, Klavika
The Facebook logo was designed by Joe Kral and Cuban Coucil. It is a judicious modification of Eric Olson’s Klavika, with tighter spacing, some wider lettershapes, and a taming of Klavika’s very distinctive ‘k’. In the same way that Facebook represents the culture and technology of a decade, Klavika does the same for typeface design — well crafted but blatantly simple, monolinear, square, nearly devoid of any calligraphic ancestry.
“The Social Network” film, in turn, uses Klavika (along with Futura) for its logo and promotional graphics. It’s an expected and obvious choice, but it works well.
The Social Network
Typeface: Klavika
The Facebook logo was designed by Joe Kral and Cuban Coucil. It is a judicious modification of Eric Olson’s Klavika, with tighter spacing, some wider lettershapes, and a taming of Klavika’s very distinctive ‘k’. In the same way that Facebook represents the culture and technology of a decade, Klavika does the same for typeface design — well crafted but blatantly simple, monolinear, square, nearly devoid of any calligraphic ancestry.
“The Social Network” film, in turn, uses Klavika for its logo and promotional graphics. It’s an expected and obvious choice, but it works well.
Type: FindReplace Source: Joe Gilmore
